Storytelling: The Basics of Why, What, & How
Why Tell Stories The answer lies in the inherent memorability of stories. Cognitive psychologist Jerome Bruner suggests we are 22 times more likely to remember a fact when it has been wrapped in a story. Stories transcend the abstract, connecting directly with our emotions, making them not just memorable but also impactful. In the realm of […]
Shape of a Story
When you tell a story, you want to engage your audience from start to finish. You can plan an engaging story, if you follow the typical story plot or shape. The basic elements of a story are: A. Context (Time, place, characters, goals)B. Challenge (inciting incident/obstacle)C. Rising Action (more obstacles or events leading to . […]