If you want to hit a “home run” at a speaking event– to engage your audience and to please the meeting planner–start your preparation with a pre-program questionnaire.
Elements should include:
- Contact person information, including a cell phone number
- Meeting details: date, time, place, length of program, what’s before and after
- Audience demographics (number in audience, sex, age, job responsibilities)
- Contact information for informational interviews with a few audience members
- Additional information you may need
A pre-program questionnaire does not take the place of a contract, but gives you the information you need to give a presentation that meets (and hopefully exceeds) the meeting planner’s expectations.
Click here to take a look at my pre-program questionnaire. I’ll probably be revising it this fall, so if you have any suggestions for changes, please let me know! Feel free to use any portion of it for your own pre-program questionnaire.